To Help Independent Artists Earn Money In Wake of COVID-19
Program to Feature Tools for Indie Artists To Monetize Livestreams AZRA,
Ruth-Anne Cunningham, Rayvon Owen, Stefan Poole and Speelburg to Perform April 17
Portion of Proceeds To Sweet Relief Musicians Fund
April 15, 2020 -- RoadNation, the pioneering platform that enables artists and fans to build tours together, and A2IM (American Association of Independent Music) today announced a new program for independent artists to earn money from livestream performances. The program will kick off with a livestream concert April 17th featuring performances by AZRA, Rayvon Owen, RuthAnne Cunningham, Stefan Poole and Speelburg. The Association of Independent Music Publishers (AIMP), Women In Music (WIM), The Music Business Association and the Music Managers Forum-US (MMF-US) are promotional partners of the series, with the first show this Friday set to be featured on the Twitch homepage.
The coronavirus pandemic -- with the wave of concert and festival cancellations left in its wake -- has particularly impacted the lives of independent musicians, most of whom rely upon touring for the majority of their income. While the collective music community has admirably rallied to raise millions of needed dollars for a variety of charitable causes, the organizers seek to help independent musicians earn critical revenues directly from their work.
The “Livestream Road-Less Series,” will provide all indie artists the opportunity to perform and monetize livestreams through a branded channel and experience on streaming platforms such as Twitch. Artists will get a free customized RoadNation.com page to sell unique experiences and merch like a virtual meet-and-greet, shoutout or instrument lesson.
The series will also include curated virtual concerts featuring groups of independent artists. The April 17 virtual concert, set for 4pm PT / 7pm ET, is the first in a series. A portion of all revenues generated will be donated to the Sweet Relief COVID-19 Musicians Fund.
“During this difficult time, A2IM is proud to lead this industry effort to help indie artists earn income from livestreams," said Dr. Richard James Burgess, President and CEO of A2IM (American Association of Independent Music). "Indie artists often live from gig to gig, relying
upon touring for a significant part of their income. Live gigs are not possible in a world under quarantine from COVID-19. The Road-Less Livestream Series enables indie artists to nourish their connection with fans and monetize online performances in order to pay their bills and keep creating.”
“Like so many of us in the music community, we are heartbroken to see the toll that the coronavirus exacts on artists and all who help bring music to life,” said Steve Marks, Founder and CEO of RoadNation. “We want to do our part to create powerful moments where artists can do what they do best -- bring music to life -- and fans can again feel that special connection to their favorite artists and support their work.”
Contacts Jonathan Lamy (RoadNation) firstname.lastname@example.org ph: (202) 258-5451 Dawn Kamerling (A2IM) email@example.com ph: (646) 322-4903
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently- owned American music labels. A2IM represents these independently owned small and medium-sized enterprises' (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America's creative class that represents America's diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry's U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.
The organization's board of directors consists of the following: Laura Ballance - Merge Records, Glen Barros – Exceleration Music Partners, Tony Kiewel - Sub Pop Records, Lisa Levy - Robbins Entertainment, Rosie Lopez - Tommy Boy, Martin Mills - Beggars Group, Jason Peterson - GoDigital Media Group, Thaddeus Rudd - Mom & Pop, Darius Van Arman - Secretly Group,Zena White - Partisan Records, and Victor Zaraya - RT Industries.
RoadNation is a direct artist-to-fan platform that allows fans and creators to build tours together. Artists initiate a RoadNation campaign by designating the general area they want to tour, creating packages with unique experiences and merchandise to offer fans, and guaranteeing a show when purchases meet the artist’s financial goal. Artists promote the campaign to fans with RoadNation’s input and support throughout the campaign. Fans choose the cities by purchasing packages and then spread the word to friends. RoadNation shares all data from the campaign with the artist. The end-result is a model that democratizes touring while helping managers, agents and venues optimize revenue and mitigate risk while stimulating more fan engagement. For more information, visit www.roadnation.com
Follow RoadNation: @Road_Nation on Twitter |@RoadNationOfficial On Instagram | RoadNation on LinkedIn
AZRA: AZRA is an Asian-American "Substance Pop" recording artist, singer, songwriter, performer, hip-hop dancer, model, and entrepreneur based in Los Angeles, California.
This natural-born entertainer released her first EP titled Freedom in 2017 under her own label CLÚ Records. The EP features lush melodies along with uplifting, dance-worthy hooks, such as those on the singles “Shine” and “Gravity.” Since then, AZRA has opened for the Plain White T’s on their High School Nation tour, performed at major Pride festivals all around the country and has regularly performed live at college festivals, radio stations, storied LA venues (Viper Room, Mint, Peppermint Club), high schools and non-profit organizations. “Dimension,” her 2018 single co-written and produced by Grammy-winning artist Jamie Jones and his production partner Matt Wong, hit #1 on the Digital Radio Airplay Charts for two consecutive weeks, while the music video received more than 200,000 views on YouTube. AZRA also most recently released her single/video pop power piano ballad, “Right Here,” which reveals her vulnerable struggle with overcoming her life and professional challenges.
She's garnered praise from LA Weekly, VoyageLA, BillboardSounds, VoyageLA, TWIST Magazine, All Things Go, PopWrapped, PopDust, Singers Room, All Access, The WiMN, Celeb Secrets, GirlHQ, Rawfemme, Women's Republic, and FOX News to name a few.
Ruth-Anne Cunningham: RuthAnne is a force of nature. You’d have to be, to have got where she is today: boasting a string of writing credits for some of the biggest names in pop – from One Direction to Britney Spears. For years, this is how this multi-talented artist earned a living. Yet it is establishing herself as an artist in her own right that has always been the dream. Her debut album, Matters of The Heart, takes you through her story, chapter by chapter, with production by Fraser T Smith [Adele, Tom Grennan, Stormzy], Malay [Lorde, Frank Ocean, ZAYN], Future Cut [Little Mix, Shakira] and Sonny J Mason [Kimbra, The Wanted]. It melds the classic, authentic songwriting that she was raised on with the pop sensibilities of the artists she's worked with, to her favourite Nineties R&B artists.
Rayvon Owen: For as long as he can remember, pop/soul singer, Rayvon Owen has dreamed of a life dedicated to music. Born to be on stage, the Richmond, VA., native began his music career at a very young age - singing in choirs, touring with gospel musicians and performing in local musicals.
By the age of 18, he relocated to Nashville, TN., to study Commercial Music at Belmont University. In 2014, he released his debut EP, "Cycles," which includes the hit single "Sweatshirt." In the past year, Rayvon took his talent on the road - performing at over 60 colleges across the United States.
Already having a fan base across the U.S., he became a household name and "Twitter Save" champion as a Top 4 finalist on season 14 of "American Idol." While on "Idol," Rayvon performed with the likes of Jamie Foxx, Rickey Martin, Boy George, and many others. Receiving rave reviews from major outlets, including People Magazine, USA Today and Billboard.
Following his journey on "American Idol" and performing on the 38-city "American Idols LIVE!" tour this past summer, Rayvon shared his new creative direction and collaborative spirit with the September 2015 release of his "Air EP.“ In 2016, his lead single, "Can't Fight It," premiered exclusively on Huffington Post.
Stefan Poole: As a young singer/songwriter raised between Italy and the US, Stefan Poole uses the universal language of music to move his audiences. From Italy’s American Idol equivalent AMICI to FOX TV's Glee to touring the world with famous artists like Jack & Jack, Andy Grammar, and Bridgit Mendler, you're bound to catch Stefan on a stage or screen somewhere near you. Given that his biggest influences happen to be legends such as Prince, Michael Jackson, and Stevie Wonder, Stefan's own sound is radiating soul and feel- good vibes. For him, it's all about connecting with the audience and sharing that intangible magic with the world.
Speelburg: Speelburg (né Noah Sacré) is in a good mood. Having spent the last few years living in England writing what he calls “pop music for important people,” Speelburgrelocated to Los Angeles seeking the kind of weather he grew up with in the south of France. He made quite an impression during his time in Great Britain, earning BBC Radio 1’s Chillest Record of the Weekfor his single “Headlights” and praise from Clashmagazine who described his sound as “startlingly unique electro pop.” Pigeons & Planestook it a step further: “Speelburg...is a force to be reckoned with.” In recent months, the Belgian-American musician has completed work on two solo albums, the secondof which will confusingly come out first, but only he will ever know the difference. Character Actor(coming late summer 2019) is a sunny collection of ten songs to be accompanied by Arcobaleno, a (very) short film he directed himself, drawn from Instagram and beyond. Whether it is paying homage to three Sofia Coppola films in his music video for “Screener Season,” hand-drawing and animating the video for the aforementioned “Headlights” (which Clashcalled in true English fashion “a corker”) or showing off his fondness for short-shorts and watermelon in the video for his upcoming single “Oxy Cotton Candy,” Sacré is as much a compelling visual artist as he is an innovative musician. Having just completed a short tour of the West Coast and with a Europeantrek on deck this fall, Speelburg’s good mood looks like it is going to stick around for awhile.
- Company Concludes Successful Campaigns with Dead End Kids, TEN and Fairground Saints; Dave Yaden, Perpetual Groove and Ships Have Sailed Set to Commence Campaigns in January
- Key Biz Leaders Jordan Berliant, Kevin Conroy, Fred McIntyre, Vickie Nauman, Adam Parness, David Renzer, Greg Richling, Dave Stewart Part of Stellar Advisory Team
- A2IM CEO Says Company’s Platform Could Be Especially Useful to Independent Music Community
RoadNation, a promising independent technology company that empowers artists and fans to build tours together, today reported the successful conclusion of three tours by artists who performed for thousands of fans in 25 different cities. Additionally, three new artists -- Perpetual Groove, Ships Have Sailed and Dave Yaden -- are set to partner with the platform in January.
Artists utilize RoadNation’s pioneering “direct to fan” platform to:
- identify cities for a tour by enabling the fans to choose locations;
- generate significant revenues in advance of the tour to ensure financial viability;
- build momentum for the tour with the support of highly-engaged fans.
The company, founded by Steven Marks, former Chief, Digital Business at the Recording Industry Association of America (RIAA), is garnering support among key music and technology industry leaders. RoadNation counts as advisers prominent managers, artists and industry veterans including Jordan Berliant, Kevin Conroy, Fred McIntyre, Vickie Nauman, Adam Parness, David Renzer, Greg Richling (The Wallflowers), and Dave Stewart (Eurythmics) among others.
“Like never before, the music business is driven from the ground up and it’s become essential for creators to engage directly with fans,” said Marks, the company’s CEO. “Our direct artist-to-fan platform democratizes touring while helping managers, agents and venues optimize revenue and mitigate risk. The result is more shows and more fan engagement. I’m incredibly gratified by the success we have experienced so far and excited about the new partnerships in the pipeline.”
The Association of Independent Music (A2IM) recently hosted an educational webinar for its members to learn more about RoadNation. A2IM's CEO Richard Burgess said that the company’s model could be especially applicable to the independent artist and label community. “So many independent artists seek to expand their fanbase and tour in different parts of the country, but the economic proposition is too daunting or risky. A company like RoadNation can help make tours viable by empowering and rewarding fans. I’m pleased to see the model gaining traction in the market.”
Dead End Kids, which includes founding member of Panic! At the Disco Ryan Ross and Z. Berg, have become enthusiastic advocates for RoadNation and plan to use the platform for their next tour.
“RoadNation turned the often daunting and arduous process of touring into something entirely different and new,” said Z. Berg. “It gave us the opportunity to really BUILD something, something tangible and true and lasting. My only regret is that I’ve toured for so many years without it!”
Three more artists will launch campaigns early in January. Ships Have Sailed, an indie rock duo with an unabashed pop structure, is set to tour soon and are partnering with RoadNation. “Because of RoadNation’s innovative model, we will be able to expand our tour routes knowing in advance that doing so will be financially viable. This approach minimizes the risks that come with touring, while giving artists such as ourselves an opportunity to develop an even closer relationship with our fans. We’re super excited to launch our campaign!”
Accomplished jazz pianist Dave Yaden is also partnering with RoadNation to empower fans to help plan a tour. ”I love that RoadNation gives my fans the power to choose the cities where I’ll perform. This unique model is the future of touring. I can’t wait to get started.”
Perpetual Groove is also set to commence a January 2020 RoadNation campaign. “We're really stoked to be returning to our West Coast fans,” said the band’s Brock Butler. “We’re pumped to give those fans the power to choose where we play by partnering with RoadNation. Let’s do this!”
Artists start a RoadNation campaign by designating the general area they want to tour, creating packages with unique experiences and merchandise to offer fans, and guaranteeing a show when purchases meet the artist’s financial goal. Artists promote the campaign to fans with RoadNation’s input and support throughout the campaign. Fans choose the cities by purchasing packages and then spread the word to friends. RoadNation shares all data from the campaign with the artist.
December 11th, 2019
Would you think that performing in front of 250,000 fans is an experience exclusive to major label artists? Thanks in part to the advent and advances in livestreaming, that’s the kind of audience that independent artists can now reach in a single virtual performance. We demonstrated that last week, through our RoadNation-A2IM “Livestream Road-Less Series.” We are just getting started.
Along with our partners at A2IM, we developed this series in part because the pandemic has hit independent artists especially hard. Working musicians need more options to earn money so they can pay the bills. They need tools that fulfill their creative and sonic vision through reliable production. They need a way to reach all their fans and find new ones.
Livestreams are now a way of life for artists. It is how artists can nourish that essential connection with their fans. And while livesteams will never be a perfect substitute for a tour and a live show, the flexibility that the format affords -- an artist can go live at any time -- is undeniably useful.
The full potential of the livestreaming format is not realized, with the marketplace still nascent and typically lacking three things especially important for indie artists: (1) the ability to monetize beyond tip jars (fans usually expect online performances to be free); (2) expanding audience beyond one’s fans on a single livestreaming platform, and; (3) production faithful to an artist’s sound.
Our “Livestream Road-Less Series” is designed to remedy these limitations. Already, an array of music organizations -- SAG-AFTRA, SoundExchange, Association of Independent Music Publishers, SONA, Women In Music, Music Managers Forum-U.S., Music Biz and, Sweet Relief -- have joined us. Twitch and FaceBook signed up as key promotional partners.
The series works this way:
- Artists livestream through a customized experience created and produced by RoadNation across Twitch, Facebook and YouTube. Promotional partnerships expand the audience beyond an artist’s fan base.
- Artists receive a customized RoadNation webpage to offer fans and new audiences unique experiences and merch.
- RoadNation curates virtual concerts and will provide tools to individual artists to livestream on their own.
Results so far are very positive. Our curated show on May 7th featuring A.J. Smith, Dana Williams, BLUEOX, dolltrick and Frawley garnered nearly 500,000 views. More than 250,000 people tuned in over the course of the two-hour show and simultaneous viewers averaged 10,000. Our production team made the experience plug-n-play and provided clear, crisp sound for the artists who performed. We were live at the same time as Alicia Keys with roughly the same audience and better sound.
And this week we’ll do it all over again with four new independent artists.
We believe that livestreams are here to stay even when in-person shows return. They will be an additional product for artists to offer fans, one that expands the opportunity to connect with fans and a new way to earn money. We continue to develop news tools for artists to realize the full potential of this format.
We stand ready and eager to work with any independent artist and label who wants to join us on this journey.